is moving to

I have been working (with help!) on moving to a self-hosted instance for the last few days. Being pretty new to WordPress, I may have missed something, but I figured it would be easier while the site is new and before I have quite as much to move.

Over the next few days I will send out notes to my subscribers to remind them to redirect their subscriptions. In the meantime, if you notice links from coming back here, please let me know.

I will maintain this site for a time and will continue to receive notifications of your comments. During the transition, I will export your comments from this site and import them over at, but I will post replies only on that site.

In addition, if you have been following me from Google+, Twitter, LinkedIn or Facebook, all links going forward will point to

For now, you can jump straight to the site by clicking the link to



The world was flattened by a Panda

Who wouldn't see this coming?

This is a story about the day the web changed… probably forever.

No, no, not THAT day… the other one.

I first noticed about six weeks ago… and that is a key part of the story.

There I was, minding my business… doing what I love, inventing for people, developing strategies and working with great teams to create awesome and interactive content and capabilities using the Internet.

There is always so much more that we could do, and we all work within our own spaces, right?

I was in a social business setting and in the course of conversation someone mentioned they had googled my name, pressed “I feel lucky” and found a doctor with my name instead.

Now, I am Kenneth A. Faw and he is Kenneth D. Faw… and while we haven’t met, I am sure he must know about me since we have shared the first Google search page for many years.

A GREAT name and a nice smile, too!

He looks like a pretty nice guy, and it seems that he has an established medical practice, the Evergreen Sinus Center in Kirkland, WA. I haven’t been to Kirkland, WA, but I have been to a sinus doctor or two. There is nothing worse than a sinus infection for taking me out of the game.

Since 1993, if you did a Google search on “Ken Faw”, you would have found me at the top. In fact, I used to have the top 3, and then the following 5 after two of his.

I never had to do anything to get it there… after all, I work on the Internet all day, I had a blog for a short stint in 2006, I have spoken in almost 100 conference sessions in the last ten years and I have an uncommon name (I suppose I should say “WE” have an uncommon name).

So that is the key… I never had to do anything to get it there. I never explicitly felt entitled to the “top spot”, but I never took responsibility for being there. I never actually did anything.

I had read about the “Panda” updates to Google search algorithms, but hadn’t thought about them with respect to me before. Then I read this post by Chris Brogan that has a ten-minute video of the implications of the update, and I immediately thought of my namesake, Ken.

This Panda can flatten anything... and it probably should be so.

Then I thought of you… if I didn’t notice how the change happened, seemingly overnight to my personal brand (though it is talked about everywhere), and if I didn’t think about its deeper meanings, then maybe you haven’t either.

Now, you don’t have to be at the top of Google search. Neither do I. But to take anything for granted and then to learn it is no longer the case compels you to decide whether it matters to you.

For me, what’s important is the greater lesson of working in a social, global marketplace and being irresponsible for my identity… not specifically the Google search issue, but where else am I passively ignoring messaging about me on the medium that I use every day?

What are you doing to manage your message? People will find you on the web, especially if you work on it extensively. What do they find? Do you know? Do you care?

Share your thinking with others by posting a comment.